LISA ARMSTRONG
IT 810 MULTIMEDIA DESIGN
EMPORIA STATE UNIVERSITY
Welcome to my IT 810 Project 4 - Version 1 page. For this week's assignment, I have created a virtual tour for the Neosho Memorial Regional Medical Center's obstetrical/gynecological department. For this project, I used Adobe Audition for the sound files, Adobe Photoshop and Adobe Premiere Pro to explore and expand my skills while helping expectant mothers to learn more about the services and people of the NMRMC OB/GYN unit. Enjoy!
NEOSHO MEMORIAL REGIONAL MEDICAL CENTER OB VIRTUAL TOUR
Healthy Mothers and Healthy Babies Are Our Purpose and Passion
I created this video in Adobe Premiere Pro. First, I interviewed the nurse manager from the NMRMC OB/GYN unit to find out what her goals and objectives were for the video. Once I had a better idea about what she was hoping to achieve through this virtual tour, I began taking still photographs of the unit as well as the nurses who work there. One evening, I returned to the OB unit to film a typical tour with Kristi Phillips, RN who often provides information to expectant mothers as well as giving live tours. The idea for this project was that women could watch the virtual tour and feel as if they were taking the tour themselves.
Using th photographs I had taken of the unit as well as of the nurses who work there, I used Adobe Photoshop to create the composite images by using the mask tool with black as my canvas color. Some of the photographs are from Shutterstock, but because they are to be used to promote the hospital's services, we chose to purchase enhanced licenses. I created additional layers for some of the images requiring text titles or quotes as well as placing the hospital's logo in key frames. The logo originally had a white background, but I used the magic wand tool to remove the white background, then placed the image on a clear background and saved the files in PNG format. Once again, I chose royalty-free audio tracks from audioblocks.com called, "Slow Toy Music Box - Brahms lullaby" for the introduction and then "Rock A Bye Baby strings" for the final portion of the video showing pictures of the OB nurses and the quotes about their work. I dragged and dropped each photo and video clip into the timeline. I used both slide editors and the right click "speed/duration" menu to determine the length of time each photo or video clip would play. Additionally, I used the keyboard shortcut CTRL-D to place video transitions between each photo, text effect or video clip. To adjust the music to the proper level, I right clicked on the audio files in the timeline and then used the "Audio Gain" menu to input a level of -20 dB for the two music files and -5 dB for the audio associated with the video tour clips. While I was recording the video for the tour, one of our staff members appeared to have a non-stress test. She graciously allowed me to take pictures without her face of that process. I recorded her baby's heartbeat during the test and then used a small portion of the audio clip to add to the timeline so that viewers of the virtual tour would have a sense of what the monitor sounds are like when they either come for testing or are in labor.
I wanted to stretch myself a little bit by learning at least one new effect to incorporate into the video. I watched a few Adobe Premiere Pro tutorials on YouTube and decided on the "zoom" feature which I used at the beginning of the video to zoom on the image of the woman's hands holding the baby's feet and the final image of one of the OB nurses to end the video. To achieve this effect, I used the "Effect Controls" menu and the adjusted the position and the scale. In this way, I was able to determine at what point I wanted the zoom to begin, how much zoom to use and at what point the zoom would end. I am really happy with those results!
Using th photographs I had taken of the unit as well as of the nurses who work there, I used Adobe Photoshop to create the composite images by using the mask tool with black as my canvas color. Some of the photographs are from Shutterstock, but because they are to be used to promote the hospital's services, we chose to purchase enhanced licenses. I created additional layers for some of the images requiring text titles or quotes as well as placing the hospital's logo in key frames. The logo originally had a white background, but I used the magic wand tool to remove the white background, then placed the image on a clear background and saved the files in PNG format. Once again, I chose royalty-free audio tracks from audioblocks.com called, "Slow Toy Music Box - Brahms lullaby" for the introduction and then "Rock A Bye Baby strings" for the final portion of the video showing pictures of the OB nurses and the quotes about their work. I dragged and dropped each photo and video clip into the timeline. I used both slide editors and the right click "speed/duration" menu to determine the length of time each photo or video clip would play. Additionally, I used the keyboard shortcut CTRL-D to place video transitions between each photo, text effect or video clip. To adjust the music to the proper level, I right clicked on the audio files in the timeline and then used the "Audio Gain" menu to input a level of -20 dB for the two music files and -5 dB for the audio associated with the video tour clips. While I was recording the video for the tour, one of our staff members appeared to have a non-stress test. She graciously allowed me to take pictures without her face of that process. I recorded her baby's heartbeat during the test and then used a small portion of the audio clip to add to the timeline so that viewers of the virtual tour would have a sense of what the monitor sounds are like when they either come for testing or are in labor.
I wanted to stretch myself a little bit by learning at least one new effect to incorporate into the video. I watched a few Adobe Premiere Pro tutorials on YouTube and decided on the "zoom" feature which I used at the beginning of the video to zoom on the image of the woman's hands holding the baby's feet and the final image of one of the OB nurses to end the video. To achieve this effect, I used the "Effect Controls" menu and the adjusted the position and the scale. In this way, I was able to determine at what point I wanted the zoom to begin, how much zoom to use and at what point the zoom would end. I am really happy with those results!
MAYER'S PRINCIPLES
One of the most important of Mayer's Principles that was used for this video was the Personalization Principle. Kristi used common words for the most part that anyone could understand. Instead of using technical terms she made sure to use wording that already anxious mothers-to-be would easily comprehend. I also used Mayer's Segmenting Principle by breaking up the different parts of the tour into smaller bites, instead of creating a video in which the entire tour was presented at once, moving from area to area without a break or intentional introduction to each new area or concept. I also tried not to overload the auditory and visual channels. I chose not to put "mood music" behind of the video of Kristi giving the tour so that the viewer could focus on listening to her words without distraction.
©2020 - LISA ARMSTRONG